Empowering individuals to discover their inner wisdom and step into the best version of themselves.

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Heather Wiser Soubra

ACC Executive Coach

Heather Soubra knows from experience that all people have the capacity to love what they do and do what they love. She is the founder of Wiser Way Coaching LLC, a professional coaching practice that empowers executives and people from all walks of life who want to develop their leadership skills, unlock their own inner wisdom, and step into the best possible version of themselves.


Heather is dedicated to empowering her clients to reach their highest potential. She brings out the leader within; a leader with confidence to navigate any challenge. Heather believes the magic happens when individuals access their own inner wisdom through a process of contemplating powerful questions and getting curious about themselves. Her process combines active listening with evocative questioning about what is possible. Heather has helped numerous senior executives build confidence and trust in their own internal guidance system. She is passionate about cultivating workplaces where people thrive, creating their own paths for achievement while actively building team unity and open communication.


Heather’s experience as chief of staff, strategist, and consultant for a major international trade association gives her an advantage as a leadership and executive coach. In overseeing and facilitating collaboration and inclusiveness across the organization to achieve strategic goals, she has seen and experienced firsthand the challenges and opportunities for leaders in complex organizations.

Heather’s experience growing up in Damascus, Syria has greatly contributed to her passion for working across belief systems, cultures, and languages towards shared common goals. Heather has designed created a suite of programs focused on leadership and the cultivation of organizational well-being, as well as on building the workforce and organizations of the future. One of her programs, the Dairy Diversity Coalition, increased and empowered diversity, equity, and inclusion in one of America’s most important agriculture sectors.


Heather’s idea of relaxation is long walks in nature and organizing closets. She loves to devour podcasts about relationships, cultivating work cultures where people can thrive, and overall happiness.

A graduate of George Mason University, Heather earned her degree in intercultural communication and received her certificate in coaching from George Mason University’s Institute for Leadership Excellence. She received her ACC coaching credential through the International Coaching Federation (ICF.)  She is also a graduate of The Protocol School of Washington where she earned certification in corporate etiquette and international protocol.

Conversations With Thought Leaders


Dan Harris

Heather spoke with Dan Harris about meditation and how this ancient practice of meditation has been shown by modern science to boost resilience, focus, creativity, emotional intelligence, and overall mental and physical health.


Adam Grant

Heather spoke with Adam Grant about how leaders and organizations can improve practices around selection and hiring, recognition and rewards, and collaboration and coordination – to boost revenue, efficiency, and satisfaction.